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Marketleap Privacy Policy
Marketleap is a leading provider of
marketing technology solutions that protects Internet
users' privacy. Our architecture was designed in anticipation
of privacy concerns, and was engineered from the ground
up to be compliant with the world's most stringent
privacy standards. For this reason, we do not maintain,
share or sell any personally identifiable data or
anonymous user profile information.
Strict Anonymity
Other than instances where we have a relationship
with a Web user, Marketleap does not know or maintain
the names, telephone numbers, home addresses or e-mail
addresses of Internet users to whom we deliver advertisements
on behalf of our clients. We collect data for reports
on clients' campaign performance (e.g., aggregate
number of impressions delivered, number of click-throughs,
etc.) to enable Marketleap and our clients to analyze
and optimize their online campaigns. For general reporting
purposes on Marketleap's overall ad serving performance
and capacity, we may report the total number of advertisements
delivered on behalf of all clients for a specific
time period, with no reference to individual clients
or campaigns.
Web Site Privacy Policies
Our clients retain the sole and exclusive right to
use any data, which they have obtained through explicit
permission from an Internet user, for example, if
a customer provides an e-mail address to receive information
and updates. We rely on our clients' consumer privacy
policies, as well as the privacy practices of the
publisher sites included in each campaign.
We urge consumers to check the privacy
policy of a site before they do business with that
site regarding:
- What personal information is collected
about a Web user
- How that information is used
- With whom the information may be
shared
- What options are available to Web
users regarding the accumulation, use and distribution
of the information
- What security procedures are in
place to protect the data
- How a Web user can correct inaccuracies
in the data
Cookies
In order to measure and report information to advertisers,
such as the number of people who see their ads ("reach")
and the number of times people see the ad ("frequency"),
Marketleap sets a "cookie" which is a small file that
is stored in a Web user's hard drive. Cookies cannot
read information from the user's hard drive, rather
they allow sites and advertisers to track advertising
effectiveness and to ensure that viewers don't receive
the same ads repeatedly. Cookies, by themselves, cannot
be used to identify any user if the user does not provide
any personally identifiable information. They can be
used to allow personalization features such as stock
portfolio tracking, targeted news stories, etc.
E-mail and children
Our clients must ensure that they will comply with
all laws and regulations concerning any e-mail addresses
that are protected by the Children's Online Privacy
Protection Act ("COPPA"). If our clients
have e-mail programs for children under 13 years old,
the clients must guarantee that they have verifiable,
parental consent that is in full compliance with COPPA
regulations.
We urge consumers to check the e-mail
privacy policy of a company before they participate
in that company's program regarding:
- What personal information
is collected about a Web user
- How that information is
used
- With whom the information
may be shared
- What options are available
to Web users regarding the accumulation, use and
distribution of the information
- What security procedures
are in place to protect the data
- How a Web user can correct
inaccuracies in the data
For more information, please contact
us. |
